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중요한 SaaS 지표들과 설명

 (sacks.substack.com)
6P by xguru 2021-10-21 | favorite | 댓글 1개

1. Growth
- MRR / ARR (Monthly / Annual Recurring Revenue)
- CMGR (Compound Monthly Growth Rate)
- MRR Components
ㅤ→ Retained / Expansion / New Sales / Resurrected / Contraction / Churned
- Customer Concentration

2. Retention
- Dollar Retention : NRR(Net Revenue Retention)
- Logo Retention

3. Sales Efficiency / Unit Economics
- New Sales ARR vs Sales & Marketing Expense
- Customer Acquisition Cost (CAC)
- New Annual Contract Value (ACV) vs CAC
- CAC Payback
- Magic Number

4. Margins
- Gross Margin
- Lifetime Value (LTV)

5. Capital Efficiency
- Burn Multiple
- Hype Ratio

6. Engagement
- DAU/MAU
- DAU/WAU