Product Adoption 용어 사전
(userpilot.com)제품 채택 및 온보딩 관련 UX 용어들 54개를 정리하고 개념 설명
- Adoption
ㅤ→ Adjacent Users, Contextual Help, Custom Events, Driven Actions, Event Triggering, Experimentation, Freemium, Jobs To Be Done, Live Chat, Product Adoption, Product Manager, Product Marketer, Product-Led Growth, Resource Center, Upsell, User Journey, User Segmentation
- 지표와 측정
ㅤ→ DAUs/MAUs, Flow Analytics, Pirate Metrics, Time To First Value, Usage Analytics
- 새 사용자 Onboarding
ㅤ→ Activation, Advocate, Aha, Basic User, Day One Retention, Empty States, Evergreen Onboarding Flow, Interactive Walkthroughs, Paid User, Pro User/Power User, Product Tours, Proactive Onboarding, Reactive Onboarding, Retention, Secondary Onboarding, Selected Users, Tertiary Onboarding, User Adoption Flywheels
- UI
ㅤ→ Alerts, Application Header, Avatar, Backdrop, Breadcrumbs, Buttons, Coach Marks, Dropdown, Experience Layer, Feature Release Widget, Forms, GIFs, Help Widget, Hotspots, In-App Videos, Modal, Native Tooltip, Notifications, Slideout, User Experience, User Interface
- 필요하지만 위 카테고리와 안 맞는 것들
ㅤ→ Account Attributes, Microsurvey, No Code, NPS, OAuth, Self Serve
Product Adoption Dictionary PDF 파일 링크 (57p PDF) :
- https://drive.google.com/file/d/…
UserPilot 에서 만든 자료네요. 2018년 창업한 회사이고, 500 Startups 에서 한번 투자받은 회사인데요.
스타트업들에 도움이 되는 자료를 만들어서 배포함으로써 홍보가 되는 전략을 잘 구사하는 듯
아래 자료도 UserPilot 에서 만든 것 입니다. SaaS B2B 들에게 이런 홍보 방식은 좋은 것 같아요.
- SaaS Onboarding의 현재 (2021) https://news.hada.io/topic?id=4111