- 마케팅 데이터 스택의 진화
- 마케팅을 재편하는 4가지 힘
- AdTech 와 MarTech 의 융합: 벽이 무너지고 있다
- AI/ML: LLM의 부상
- 개인정보 보호: 과제를 해결하기
- 통합 데이터: Single Source of Truth and Value
- 마케팅 도구
- 분석 및 데이터 캡쳐 : Amplitude, Data.ai, Funnel, Heap, Mixpanel, Piano, RudderStack, Snowplow
- Enrichment : Crisp, Equifax, Fetch, G2, GlobalData, Numerator, SafeGraph, Similarweb, TRUESTAR, Zoominfo, Bond, Affinity Solutions
- Identity & Onboarders: Acxiom, Experian, FullContact, LiveRamp, MediaWallah, Merkle's, Neustar(TransUnion), Verisk Marketing Solutions, Aidentified, UID 2.0
- Customer Data Activation: Acquia, Amperity, Braze, Census, Hightouch, HubSpot, Iterable, Simon Daa, Twilio Segment, Zeta, ActionIQ, GrowthLoop, MessageGears
- 광고 플랫폼: Beeswax, FreeWheel, Magnite, OpenX, StackAdapt, The Trade Desk, Yieldmo, OpenAP, Sharethrough
- Measurement & Attribution: Comscore, DoubleVerity, IQVIA, NCSolutions, Nielson, Rockerbox, VideoAmp, ADImpact, EDO
- 기본 도구
- Integration & Modeling: dbt, Fivetran, Informatica, Matillion, Talend, Adverity, Airbyte, Rivery
- Business Intelligence: Microsoft PowerBI, Mode, Sigma, Tableau, ThoughSpot, Domo, Microstrategy
- AI & Machine Learning: Alteryx, Amazon SageMaker, Dataiku, DataRobot, Hex's SAS, Peak's RelationalAI
- Privacy-Enhancing Technologies: Habu, OneTrust, Samooha, Lockr, Optable's
- Snowflake 데이터 클라우드: 현대 마케팅 데이터 스택의 기초