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The Future 100 : 2022년에 주목해야할 트렌드 및 변화

 (wundermanthompson.com)
23P by xguru 2022-07-19 | favorite | 댓글 1개
  • 글로벌 마케팅회사 원더만 톰슨이 정리한 트렌드 100 보고서 (223P PDF)
  • 10개 분야로 나누어서 10가지씩 정리

Culture

  1. Building the metaverse
  2. Microforests
  3. The global K-wave effect
  4. Unbounded optimism
  5. Virtual genuinfluencers
  6. Liminal spaces
  7. Sportsvolution
  8. Social media-tainment
  9. Renewed intimacy
  10. Metasocieties

Tech & innovation

  1. 3D audio
  2. Rise of the super apps
  3. Carbon-neutral browsing
  4. Finite social networks
  5. Advanced avatars
  6. China’s tech crackdown
  7. Carbontech futures
  8. Virtual teleportation
  9. Cryptonomics
  10. Purification tech

Travel & hospitality

  1. Microadventures
  2. Travelportation
  3. Mycological retreats
  4. Green mapping
  5. Top three destinations
  6. Meditative travel
  7. Academic adventures
  8. In-flight rejuvenation
  9. Boosting China’s travel economy
  10. New age nautics

Brands & marketing

  1. Brandalism
  2. Co-creative platforms
  3. Superfollowers
  4. Branded virtual worlds
  5. Headless brands
  6. Euphoric ads
  7. Regenerative brands
  8. New company manifestos
  9. Dreamvertising
  10. Augmented ads

Food & drink

  1. Foraged cocktail
  2. Liquid immunit
  3. Haute veganism
  4. Cell-cultured coffee
  5. Net-zero alcohol
  6. Blue Zones diets
  7. Three hot new ingredients
  8. Accelerated maturation
  9. The new terroir
  10. Edible escapism

Beauty

  1. New beauty labels
  2. Mineral skincare
  3. The demise of “normal” beauty
  4. Absurdist makeovers
  5. Metabeauty
  6. Acidic care
  7. Adaptive packaging
  8. Microdose skin regimes
  9. Inclusive haircare
  10. Robomanicures

Retail & commerce

  1. Direct to avatar
  2. Retail shapeshifters
  3. Private domains
  4. Virtual flagships
  5. Gen Alpha retail
  6. Department stores reformatted
  7. Digital twins
  8. Big Tech bricks-and-mortars
  9. NFT marketplaces
  10. Retro retail

Luxury

  1. Hypnotherapy
  2. Austere luxe
  3. Crypto-elites
  4. Long recovery spas
  5. Suburban luxe
  6. Upending fakes
  7. Prescribing happiness
  8. Extended stays
  9. Sonic luxification
  10. Superyachts of the skies

Health

  1. Prescription gaming
  2. Male fertility startups
  3. TikTok therapy
  4. Metabolic brands
  5. Mental health pharmacies
  6. Audio healing
  7. Antibody health
  8. Next-gen mental wellbeing
  9. 5G healthcare
  10. Emotional health

Work

  1. Metawork
  2. Chief impact officers
  3. Rewilding the office
  4. Crypto-artisans
  5. Micropreneurs 2.0
  6. The shecovery
  7. Gen Z workforce
  8. The great reskill
  9. The nomad economy
  10. Metaverse recruits
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xguru 2022-07-19  [-]

223페이지로 내용이 많기는 한데요. 주제당 2-3페이지 정도로 이미지와 함께 간결한 내용으로 정리해 놓아서 아이패드 같은데에다 넣고 둘러보기에 좋습니다.

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