좋은/훌륭한 리텐션 수치는 얼마인가?

경험 많은 Growth Hacker 20명에게 "GOOD and GREAT" 리텐션에 대해 질문해서 얻은 값들

1. 좋은 User Retention 수치는? (6개월 기준)
ㅤ→ 소셜(스냅챗,트위터,인스타): ~25% is GOOD, ~45% is GREAT
ㅤ→ 거래(AirBnB,Lyft): ~30% is GOOD, ~50% is GREAT
ㅤ→ SaaS(넷플릭스,Spotify,Hulu,Dropbox): ~40% is GOOD, ~70% is GREAT
ㅤ→ SMB SaaS(Asana,Slack,아틀라시안): ~60% is GOOD, ~80% is GREAT
ㅤ→ 기업용 SaaS(SalesForce, Workday): ~70% is GOOD, ~90% is GREAT

2. 좋은 Net Revenue Retention 수치는? (12개월 기준)
ㅤ→ 소비자 SaaS(넷플릭스,Spotify,Hulu): ~55% is GOOD, ~80% is GREAT
ㅤ→ Bottoms Up SaaS(Slack,Zoom,Datadog,Dropbox,New Relic): ~100% is GOOD, ~120% is GREAT
ㅤ→ Land and Expand VSB SaaS(Gusto): ~80% is GOOD, ~100% is GREAT
ㅤ→ Land and Expand SMB / Mid-Market SaaS(Atlassian,Box,ZenDesk,Sendgrid): ~90% is GOOD, ~110% is GREAT
ㅤ→ 기업용 SaaS(SalesForce, Workday): ~110% is GOOD, ~130% is GREAT

* VSB : Very Small Business

[xguru]

Land and Expand 전략 이해하기 https://saasx.com/2018/09/…
"작은 거래로 시작해서 조직에서 점점 크기를 확장하는 방식"
ㅤ→ 아틀라시안 Jira가 10유저로 시작해서 유저수를 키우는걸 생각하면 쉽습니다.