# a16z의 성장 지표(Growth Merics) 가이드

> Clean Markdown view of GeekNews topic #8072. Use the original source for factual precision when an external source URL is present.

## Metadata

- GeekNews HTML: [https://news.hada.io/topic?id=8072](https://news.hada.io/topic?id=8072)
- GeekNews Markdown: [https://news.hada.io/topic/8072.md](https://news.hada.io/topic/8072.md)
- Type: news
- Author: [xguru](https://news.hada.io/@xguru)
- Published: 2022-12-20T10:23:07+09:00
- Updated: 2022-12-20T10:23:07+09:00
- Original source: [a16z.com](https://a16z.com/growth/guide-growth-metrics/)
- Points: 6
- Comments: 0

## Topic Body

- a16z 투자팀의 경험 및 B2B 기업들의 벤치마크 데이터를 기반으로 작성   
- 자기 회사의 세일즈 방식(Top-down,Bottom-up), 소프트웨어 종류(어플리케이션,인프라), ARR($0~20M, $20~50M, $50M+) 을 선택하면 주요 지표 및 기준치를 보여줌   
- Growth : YoY ARR growth  
- Retention : Gross dollar retention, Net dollar retention  
- Margin : Gross margin, Free cash flow margin  
- Sales Efficiency : Gross margin-adjusted CAC payback, Magic number  
- Business Efficiency : Rule of 40, Revenue burn multiple, ARR per FTE

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