# 중요한 SaaS 지표들과 설명

> Clean Markdown view of GeekNews topic #5232. Use the original source for factual precision when an external source URL is present.

## Metadata

- GeekNews HTML: [https://news.hada.io/topic?id=5232](https://news.hada.io/topic?id=5232)
- GeekNews Markdown: [https://news.hada.io/topic/5232.md](https://news.hada.io/topic/5232.md)
- Type: news
- Author: [xguru](https://news.hada.io/@xguru)
- Published: 2021-10-21T10:00:50+09:00
- Updated: 2021-10-21T10:00:50+09:00
- Original source: [sacks.substack.com](https://sacks.substack.com/p/the-saas-metrics-that-matter)
- Points: 6
- Comments: 1

## Topic Body

1. Growth

- MRR / ARR (Monthly / Annual Recurring Revenue)

- CMGR (Compound Monthly Growth Rate)

- MRR Components

ㅤ→ Retained / Expansion / New Sales / Resurrected / Contraction / Churned

- Customer Concentration

2. Retention

- Dollar Retention : NRR(Net Revenue Retention)

- Logo Retention

3. Sales Efficiency / Unit Economics

- New Sales ARR vs Sales & Marketing Expense

- Customer Acquisition Cost (CAC)

- New Annual Contract Value (ACV) vs CAC

- CAC Payback

- Magic Number

4. Margins

- Gross Margin

- Lifetime Value (LTV)

5. Capital Efficiency

- Burn Multiple

- Hype Ratio

6. Engagement

- DAU/MAU

- DAU/WAU

## Comments



### Comment 7320

- Author: xguru
- Created: 2021-10-21T10:00:57+09:00
- Points: 1

- SaaS Metrics https://news.hada.io/topic?id=4142

- Marketplace 회사를 위한 지표들 https://news.hada.io/topic?id=1574