# 좋은/훌륭한 리텐션 수치는 얼마인가?

> Clean Markdown view of GeekNews topic #2271. Use the original source for factual precision when an external source URL is present.

## Metadata

- GeekNews HTML: [https://news.hada.io/topic?id=2271](https://news.hada.io/topic?id=2271)
- GeekNews Markdown: [https://news.hada.io/topic/2271.md](https://news.hada.io/topic/2271.md)
- Type: news
- Author: [xguru](https://news.hada.io/@xguru)
- Published: 2020-06-15T11:03:34+09:00
- Updated: 2020-06-15T11:03:34+09:00
- Original source: [lennyrachitsky.com](https://www.lennyrachitsky.com/p/what-is-good-retention-issue-29)
- Points: 5
- Comments: 1

## Topic Body

경험 많은 Growth Hacker 20명에게 "GOOD and GREAT" 리텐션에 대해 질문해서 얻은 값들

1. 좋은 User Retention 수치는? (6개월 기준)

ㅤ→ 소셜(스냅챗,트위터,인스타): ~25% is GOOD, ~45% is GREAT

ㅤ→ 거래(AirBnB,Lyft): ~30% is GOOD, ~50% is GREAT

ㅤ→ SaaS(넷플릭스,Spotify,Hulu,Dropbox): ~40% is GOOD, ~70% is GREAT

ㅤ→ SMB SaaS(Asana,Slack,아틀라시안): ~60% is GOOD, ~80% is GREAT

ㅤ→ 기업용 SaaS(SalesForce, Workday): ~70% is GOOD, ~90% is GREAT

2. 좋은 Net Revenue Retention 수치는? (12개월 기준)

ㅤ→ 소비자 SaaS(넷플릭스,Spotify,Hulu): ~55% is GOOD, ~80% is GREAT

ㅤ→ Bottoms Up SaaS(Slack,Zoom,Datadog,Dropbox,New Relic): ~100% is GOOD, ~120% is GREAT

ㅤ→ Land and Expand VSB SaaS(Gusto): ~80% is GOOD, ~100% is GREAT

ㅤ→ Land and Expand SMB / Mid-Market SaaS(Atlassian,Box,ZenDesk,Sendgrid): ~90% is GOOD, ~110% is GREAT

ㅤ→ 기업용 SaaS(SalesForce, Workday): ~110% is GOOD, ~130% is GREAT

* VSB : Very Small Business

## Comments



### Comment 2003

- Author: xguru
- Created: 2020-06-15T11:03:40+09:00
- Points: 1

Land and Expand 전략 이해하기 https://saasx.com/2018/09/13/how-to-execute-a-saas-land-and-expand-strategy/

"작은 거래로 시작해서 조직에서 점점 크기를 확장하는 방식"

ㅤ→ 아틀라시안 Jira가 10유저로 시작해서 유저수를 키우는걸 생각하면 쉽습니다.