# Snowflake의 최신 마케팅 데이터 스택 2023 [52p PDF]

> Clean Markdown view of GeekNews topic #10956. Use the original source for factual precision when an external source URL is present.

## Metadata

- GeekNews HTML: [https://news.hada.io/topic?id=10956](https://news.hada.io/topic?id=10956)
- GeekNews Markdown: [https://news.hada.io/topic/10956.md](https://news.hada.io/topic/10956.md)
- Type: news
- Author: [xguru](https://news.hada.io/@xguru)
- Published: 2023-09-20T10:03:01+09:00
- Updated: 2023-09-20T10:03:01+09:00
- Original source: [snowflake.com](https://www.snowflake.com/the-modern-marketing-data-stack-report/)
- Points: 13
- Comments: 1

## Topic Body

- 마케팅 데이터 스택의 진화  
- 마케팅을 재편하는 4가지 힘  
  - AdTech 와 MarTech 의 융합: 벽이 무너지고 있다   
  - AI/ML: LLM의 부상   
  - 개인정보 보호: 과제를 해결하기   
  - 통합 데이터: Single Source of Truth and Value  
- 마케팅 도구   
  - 분석 및 데이터 캡쳐 : Amplitude, Data.ai, Funnel, Heap, Mixpanel, Piano, RudderStack, Snowplow   
  - Enrichment : Crisp, Equifax, Fetch, G2, GlobalData, Numerator, SafeGraph, Similarweb, TRUESTAR, Zoominfo, Bond, Affinity Solutions   
  - Identity & Onboarders: Acxiom, Experian, FullContact, LiveRamp, MediaWallah, Merkle's, Neustar(TransUnion), Verisk Marketing Solutions, Aidentified, UID 2.0   
  - Customer Data Activation: Acquia, Amperity, Braze, Census, Hightouch, HubSpot, Iterable, Simon Daa, Twilio Segment, Zeta, ActionIQ, GrowthLoop, MessageGears   
  - 광고 플랫폼: Beeswax, FreeWheel, Magnite, OpenX, StackAdapt, The Trade Desk, Yieldmo, OpenAP, Sharethrough   
  - Measurement & Attribution: Comscore, DoubleVerity, IQVIA, NCSolutions, Nielson, Rockerbox, VideoAmp, ADImpact, EDO   
- 기본 도구   
  - Integration & Modeling: dbt, Fivetran, Informatica, Matillion, Talend, Adverity, Airbyte, Rivery   
  - Business Intelligence: Microsoft PowerBI, Mode, Sigma, Tableau, ThoughSpot, Domo, Microstrategy   
  - AI & Machine Learning: Alteryx, Amazon SageMaker, Dataiku, DataRobot, Hex's SAS, Peak's RelationalAI   
  - Privacy-Enhancing Technologies: Habu, OneTrust, Samooha, Lockr, Optable's   
- Snowflake 데이터 클라우드: 현대 마케팅 데이터 스택의 기초

## Comments



### Comment 19350

- Author: xguru
- Created: 2023-09-20T10:04:02+09:00
- Points: 1

PDF 링크 https://www.snowflake.com/wp-content/uploads/2023/02/CONT_MMDS_2023_03-4.pdf